Altruia unites ageless wisdom with modern creativity to form a living ecosystem where business, culture, and spirituality work together for the greater good. As humanity moves from the Age of Pisces into the Age of Aquarius, we enter the Altruian Era — a time when true intelligence and higher purpose are defined by empathy, cooperation, creativity, and the simple will to do good beautifully.

Through books, coaching, consulting, cultural initiatives, and innovative ventures such as AltruiaCoin and Art & Altruism, Altruia translates timeless principles into practical action. We help individuals, organisations, and communities rediscover purpose, cultivate creative cooperation, and participate in building a more conscious and compassionate world.

To awaken and empower the spirit of Creative Altruism — transforming empathy, creativity, and cooperation into living forces for progress.
Altruia’s mission is to help individuals and organisations align purpose with impact, turning goodwill into action and imagination into meaningful change for people, planet, and prosperity.

To nurture a global culture where doing good is not an exception but the expression of our highest intelligence.
In the Altruian Era, we envision a world where business, creativity, and spirit unite in service of humanity — a civilisation guided by empathy, cooperation, and the joy of shared purpose.

Reza Riezouw — Founder of Altruia

With a background that spans art, culture, media, and strategic enterprise across Europe and Asia, Reza Riezouw brings a rare synthesis of creative vision and social insight to his work. Combining decades of entrepreneurial experience with a lifelong study of philosophy, spirituality, and the Ageless Wisdom tradition, Reza has gradually shaped Altruia into both a personal mission and a collective movement.

Drawing inspiration from Joseph Campbell’s Hero’s Journey, he developed The Altruian Journey — a transformative model that helps individuals and organisations align with higher purpose and cooperative impact. As an interpreter of universal wisdom, Reza’s work seeks to help usher in the Altruian Era — a new civilisation founded on empathy, creativity, and conscious collaboration.